Estudo sobre mercado de Comics

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 Fortune Business Insights from Japan

The global comics market is valued at USD 16.06 billion in 2023, projected to reach USD 16.83 billion in 2024, and USD 26.75 billion by 2032, exhibiting a CAGR of 5.96% during the forecast period.

The increasing production of comics with compelling storylines and attractive graphics that help illustrate the content has led to a rise in the popularity of comics around the world. These books help readers expand their vocabulary, improve their creativity, and build strong values through positive messages. These books are available in a variety of genres, including fantasy, noir, romance, and science.

Government initiatives to promote comics to get children more interested in reading and improve their learning skills are playing a key role in accelerating the market growth. For example, Indian news media company NDTV revealed that in March 2021, the Union Education Minister of India launched a list of 100 comics created by teachers and students from Central Board of Secondary Education (CBSE) schools.

The increasing number of manga collectors has also contributed to the growth of the market. These collectors have a vast knowledge and huge manga collections, which allows them to make huge profits at auctions. This factor has led to an increase in manga sales as fans around the world are investing in unique and rare comics.

Given the fierce competitive environment, prospective participants in the industry will be focusing on developing custom comics to attract target readers and differentiate their products. Market participants also emphasize the need for attractive covers to boost comic sales globally. An attractive comic cover is a great visual medium to attract new customers and fetch higher product prices.

The COVID-19 pandemic has led to a noticeable surge in online activity among the global population, with more people turning to various online platforms to read comics in their leisure time. According to data released by Mint in March 2020, Covid-19 lockdowns led people to spend more time indoors, increasing the use of mobile apps, books, and comics. They also observed an increase of around 40% in mobile browsing activity.

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